OkCupid wishes singles to understand that its users are DTF, not in the manner you might think.
The online dating application is definitely revealing the first-ever marketing and advertising force this week with a multitude of out-of-home prints and electronic postings providing new meaning to the phrase. In the place of “down to shag,” OkCupid happens to be swapping the F with brilliant – and much more family-friendly – consideration like “fifty-five-hour binge,” “filter out of the further proper” and “forget the baggage.”
Starting in Portland, ny and Austin, the marketing belongs to OkCupid’s focus to put the software as you that will help you discover a connection, not merely a hookup.
“What OkCupid has been doing is actually trim into the undeniable fact that you’re about a picture,” said OkCupid chief advertisements policeman Melissa Hobley.